Managing Partner Sorento Healthcare Communications. A double postgraduate in Pharmacy and Management, both from the University of Mumbai. She has also won the best woman entrepreneur award from the Maharashtra Chamber of Commerce. Founder member of the agency More than 22 years of experience in the Healthcare sector, with the last 11years in Healthcare Communications. Was Executive Director, Ogilvy Healthcare (a division of Ogilvy and Mather) from 2002-2004 and extensively worked on the DMPA project for USAIDS through CMS. Presented a paper on Public Pvt Partnership in Healthcare at the USAID-CMS workshop in Delhi in September 2004. Facilitated the strategy workshop for the coalition on Advocating Reproductive Choices in November 2005. Presented and facilitated the 1st CEO Summit on Developing the Contraceptive Market for USAID in Philippines in December 2005. Conducted the First OTC Masterclass with Nicholas Hall (a Global expert on OTC) in November 2005. Special interests in OTC Healthcare and Social Marketing Initiatives.